For over 20 years, I’ve worked across digital media, music, design, experiential, and education. Whether throwing parties, building communities, leading teams, or releasing records; collaboration, curation and human connection remain at the heart of everything I do.
As Managing Director of It’s Nice That and co-founder of Numbers, my work balances commercial strategy with creative integrity, ensuring products, campaigns and cultural experiences resonate with their audience.
Throughout my career, I have focussed on the operational and production side of creative businesses - building the tools, processes, frameworks and ways of working to set teams up to do their best creative work.
I also lead the culture and people strategy of a global media brand; setting the vision and values, empowering teams and helping talent to thrive.
Always open to new conversations, ideas and collaborations. Connect on LinkedIn or drop me an email.
Experience
It’s Nice That; 2017 - Current
Numbers; 2004 - 2025
Engine Group; 2015 - 2017
University of Edinburgh; 2012 - 2015
Stark Events; 2007 - 2012
Select clients
Apple, Google, LEGO, Nike, Figma, Spotify, The Conran Shop, Uniqlo, Dropbox, Adobe, Mailchimp, Meta, Bombay Sapphire, Coal Drops Yard, GF Smith.